Friday, September 5, 2008

McCain Outdraws Obama in TV Ratings

James Hibberd's blog the Live Feed reports tonight that John McCain has beaten Barack Obama, at least in the television ratings race.

The Republican nominee beat Democratic challenger Barack Obama's record-setting convention speech viewership by 500,000.

McCain's address at the Republican National Convention on Thursday night was seen by about 38.9 million viewers, according to Nielsen Media Research. Obama received 38.4 million.

That means McCain's speech is now the most-watched in convention history -- 41% higher than President Bush's acceptance speech four years ago, and 1% higher than Obama's address last week.

Looking at the speech's audience demographics, McCain drew significantly more male viewers than Obama (16.2 million). McCain also drew more white viewers (32.2 million), while Obama was seen by more African Americans.


The numbers for the McCain speech (10 p.m.-11:15 .m.) are as follows:

FOXNEWS 9.2 MILLION
NBC 8.7 MILLION
ABC: 6.0 MILLION
CBS: 5.3 MILLION
CNN 4.8 MILLION
MSNBC 2.5 MILLION

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