Palin Viewership Almost Equals Obama's

About 37.2 million people watched Sarah Palin make her speech last night at the Republican convention, just about the same viewership as Barack Obama's, according to Nielsen Media Research.

James Hibberd's Live Feed blog reports:

Palin pulled in 37.2 million viewers across broadcast and cable networks, according to Nielsen Media Research.

That's 55% higher than Day 3 of the DNC, when her Democratic counterpart, Joe Biden, and President Clinton took the stage (24 million).

It's also up a sharp 99% from the Republican convention's third day in 2004 (18.7 million). In fact, it came close to upsetting Obama's historic address on Thursday -- the most-watched convention speech in history (38.4 million viewers).

Palin's viewership is up significantly from Tuesday's RNC tally, when 21.5 million tuned in to see President Bush and independent Sen. Joe Lieberman endorse nominee John McCain.